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TikTok, the shiny new toy on the Internet

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I have a dog Unlike my girlfriend, my dog ​​is the love of my life. The problem is that my dog ​​is easily distracted. Throw something shiny or squeaky in the hallway and my dog ​​is lost for hours.

Marketing and e-commerce professionals can be like distracted dogs. The new bright toy comes out every two years and everyone gets distracted. People forget the ROI, forget the real value, forget what works and, suddenly, a new magical platform will solve your problem.

TikTok is the new bright toy on the Internet and offers all kinds of new options that we already have. It is true that children use TikTok because children love dynamic video, but there are many problems, especially when it comes to monetizing TikTok in some essential way.

TikTok gives credits. Like a drug dealer who gives you the pleasure of being inspired, TikTok offers users promotional codes to get you $ 2,000 with advertising of $ 1,000. However, these numbers are suspicious. Here too, it’s about ROI. What brings you 1,000 or even $ 10,000 in TikTok that you can’t get on Snapchat, IG or Facebook? As with the old-school video game tricks, they play the algorithm and make it look like you have real value for your dollar. But when we sat down and measured our results, they were simply not the same. Sure, kids use TikTok, but are they in the app to buy products or just play and communicate?
FTC privacy fines, bad death practices, illegal collection of information from children under 13, accusations that it is a spy cover-up … and that is just the tip of the iceberg. It is no secret that the magic application has serious privacy concerns, but what is still unclear is how brands respond. Users are still downloading it, the company was last valued at $ 75 billion, but again … are these users there to buy or view it? If you remember the old Sharper Image stores in the mall, they were great, but nobody really bought those $ 2,000 massage chairs that felt so good. The show is excellent, but centralized electronic commerce increases sales and value for every dollar spent.
I preach value, day and night, value, value, value. Facebook is a much more sophisticated tool, and although it has serious problems in itself, we can evaluate what works and what doesn’t. Native ads are increasing due to targeting and costs. It may not sound as sexy as a random media buyer who claims to be able to create a $ 40,000 star-filled TikTok campaign that delights young people aged 16 to 22, but when the retailer looks at the results, it gets serious to be disappointed

Ignore the shiny new toy and think about what’s important. No one in the 12th century could understand indoor installation, much less the Internet, but the basic commercial principles still apply. Buy for a dollar, sell for two. However, if you promote, make sure you produce pennies and dollars. Snapchat is practically a forgotten relic, but it has great appeal, followers and a measurable algorithm. Let’s not crown TikTok yet.

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Pixel 4a photo leaks indicate a simple budget phone

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These first rumors about Pixel 4a could only have some weight. Photo leaks on Twitter and Reddit seem to show Google’s next economic phone in nature, and seem to confirm the previous claims. The worn out prototype 4a in the images apparently has no facial recognition and the dual cameras of the normal Pixel 4 in favor of a more conventional fingerprint reader and a single rear camera. There is a pinhole camera for selfies in the front, and Google keeps the headphone jack for those who can’t justify Bluetooth headphones.

Snapshots do not show much more about what is in the phone, although an available memory log suggests that you should still be satisfied with 64 GB of non-expandable memory. A 5.7 or 5.8-inch screen is expected to be equipped with a medium-sized Snapdragon processor (probably 600 or 700 series) to keep costs low and extend battery life.

It is not certain when Pixel 4a could arrive, especially given the outbreak of the corona virus, which affects the production of many companies. Now that I / O is canceled, Google is certainly not linked to a specific start window. However, it is hard to imagine that Google will wait a long time. The Pixel 3a served not only as an entry point for the Google smartphone line, but also as a way to keep the series fresh and in the spotlight while the main pixel was still in the middle of the cycle.

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Jonathan Kraft makes an unpleasant compliment to Bill Belichick: “Machine Learning”

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BOSTON, Mass. – Soccer is not exactly known for being a leader in the world of sports analytics, but Patriot President Jonathan Kraft says that Bill Belichick’s own melancholic looks and short answers are behind the version of “machine learning” of the coach.

“I think if you want to use a soccer coach like Bill Belichick, who has been a soccer coach for 40 years, you may not call him data, but he has a steel trap in his head,” Kraft told Sloan Sports conference Friday analytics. “Every instance of everything you’ve seen: it won’t call it data and it won’t call it machine learning, but its brain is a machine and it’s machine learning. So you can call it old-school training – Bill probably wouldn’t call it machine learning, but that is exactly. “

Last season, Belichick, 67, told reporters that the analysis was not his “thing”, and that he puts “less than zero” emphasis on decision making.

“You can use these advanced websites wherever you want,” Belichick said in 2016. “I don’t know. I have no idea that I’ve never seen one. I don’t even want to look at one. I don’t care what they say … All metric pages and all that, I mean, I have no idea. You should ask a coach smarter than me. “

The annual Sloan conference, organized by the Massachusetts Institute of Technology, discusses advances and problems in the sports analysis industry. Kraft spoke with Commissioner Don Garber in a panel discussion about the success story of Major League Soccer.

Regardless of whether Belichick actively uses advanced analysis or not, Kraft emphasized that it would be silly to completely ignore the progress of the industry.

“I think the data should be part of the decision-making aids in everything you do,” Kraft said. “If you’re not ready to understand what’s out there, put your team at a competitive disadvantage.”

Jonathan Kraft is co-owner of the New England Revolution of MLS with his father Robert Kraft, who also attended the annual sports technology summit here. The younger force talked about the differences in the way the two sports use and use the data.


“On the football side of the house, the data is not used as often [as in football] to capture the content game by game.” I know that people talk about it all the time, they still don’t, ”said Jonathan Kraft. “You could look at certain trends and other things and probabilities related to certain decision-making tools, but I would say that in football it is one of several ingredients that come into a game plan, while in football I am now for coaches who they believe in him. ” , I think it could even be the main one, one of the two or three main controllers. “

Kraft says that, unlike the patriots, the revolution was always up to date with the analyzes.

“On the football side of the house, we hired our first data analyst more than a decade ago. I think maybe we were the first team in the league to have one, ”he said. “We monitor the movement of each player on the field, how passes are made, how teams perform in different thirds, and so on.”

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The new Intel chip failure threatens encryption, but Macs are safe

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The vulnerabilities inherent in Intel chips have been a common problem in recent years, with fatal errors such as Meltdown, Specter and ZombieLoad that affect virtually all Intel-equipped devices.

In 2019, Positive Technologies security researchers discovered another problem with Intel chips. In particular, it is a vulnerability that affects the Intel converged security management engine, an important security feature in Intel technology and firmware that runs on Intel hardware.

In addition to loading and varying the BIOS and power management firmware, CSME also offers the “cryptographic base” for functions such as DRM (Digital Rights Management), TPM (Firmware-based Trusted Platform Module) technologies or the ID itself Intel enhanced privacy.

Intel released a patch in 2019 to fix the problem. However, Positive Technologies researchers have discovered that it is much worse than originally thought. New research published Thursday shows that the vulnerability could be exploited to recover a cryptographic root key, which could allow an attacker to access all the data on a device.

This could be a big problem for DRM protected media. If used aggressively, the error can be used to decrypt incoming or outgoing data traffic from the affected device. On a larger scale, it could be used on Intel-based servers.

Although Intel’s previous vulnerabilities affected Apple devices, this error does not affect newer Macs equipped with an Apple T1 or T2 chip. Because these chips are based on proprietary technology and are released before Intel chips, a user’s encryption keys are secure.

Of course, older Macs without a T-Series chip, or the current iMac family without the iMac Pro, may be vulnerable to exploitation, which may compromise FileVault encryption. The error is undetectable and Intel advises users to maintain the “physical possession” of their devices, since there is no way to use the attack vector remotely, for example, by clicking on an incorrect ad.

However, Intel notes that the tenth generation chips are safe from this. The vulnerability and others that they like are also one of the many possible reasons why Apple may soon switch its Macs to ARM-based processors.

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